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Yes! to smelling good. No! to overpaying.

It’s time to say goodbye to feeling lost or left behind when it comes to experiencing premium fragrances and to welcome a new way to shop; your own. With Zayya, enjoying clean, ethically sourced, long-lasting, high-end perfume is within reach.

Zayya was founded out of a desire to make premium fragrances accessible to everyone. As scent enthusiasts ourselves, it became impossible for us to turn a blind eye to the price markups traditionally seen in the industry. Whether it be marking up scents because of celebrity endorsement fees or pricey packaging, we realized perfumes were being sold for way more than they cost to make.

It’s time to say goodbye to feeling lost or left behind when it comes to experiencing premium fragrances and to welcome a new way to shop; your own. With Zayya, enjoying clean, ethically sourced, long-lasting, high-end perfume is within reach.

For those who feel overlooked by the industry, who are tired of fragrances being an investment, or who are curious about stepping into a new way of consuming perfumes, we can’t wait to take the journey with you.

What we stand for.

Transparency.

We are open about our operations and empower our community with honest valuable information about the industry and our products. From giving you all the details about the sourcing of our ingredients to being upfront about our pricing, we do things differently—no smoke and mirrors.

Craftmanship.

We never sacrifice quality or cut corners. Ever. While we may price our perfumes below what you’re accustomed to, with every bottle of Zayya perfume purchased, you’re receiving the highest-quality perfume sourced from Grasse, France—the perfume capital of the world.

You are enough.

In an industry that notoriously feeds on insecurities and profits from making us feel like we lack something only they can supply, we won’t dictate trends or tell you which scents are best for you. Try the scents that ignite your senses and make your own rules.

Perfume for all.

Access to premium fragrances shouldn’t be a privilege for just the 1%, but the norm for all. We strive for fairness and believe in offering high-quality fragrances at a price you can afford.

Team clean.

Fragrance reflects who you are. At Zayya, we want our perfumes to do more than make you feel good. We want them to be good. For you and for the planet.

We follow strict U.S. and U.E. cosmetic safety recommendations when formulating our products, which are ethical, sustainable, and sourced from the highest quality ingredients.

Our vegan and eco-friendly fragrances are 100% cruelty-free so you can indulge guilt-free.

Team green.

We’ve also nailed the packaging. We use recyclable, environmentally friendly materials for our packaging which helps our planet and saves you money. Win-win!

All our returned perfumes are donated to charity for a fully eco-friendly and ethical sales process.

Your Zayya family.

Based in the Wild Coast, KwaZulu-Natal, but spread across South Africa & Africa, we love to bring together viewpoints and perspectives from all over Africa into our brand.

France particularly runs deep within our veins. With our perfumers located in Grasse, you can’t have Zayya without that French touch.

We see our customers as a vital part of our team, which is why we are always looking for new ways to connect. We listen to your suggestions, we develop scents based on what you love, and we always have an open ear to help us improve the Zayya experience.

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